Cheers- The Upcoming Largest Handset Supplier Worldwide!

Introduction

 

Cheers Global Pvt Ltd is one of the leading consumer electronics company in India and a reputed mobile phone player in the world. Over the past decade, Cheers Devices has pioneered the democratization of technology in India by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Cheers Devices is currently one of the largest smartphone companies in India. Cheers Devices is a brand which is close to the heart of the youth and celebrates the vibrancies of life and empowerment.

Products:

Devices from Cheers have become an extension of the Indian youth's lifestyle and dynamism. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, Dual SIM Dual Standby phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The brand's product portfolio embraces more than 60 models today, ranging from feature rich, dual-SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. Cheers sells millions of Mobility Devices every month, with a presence in more than 500+ districts through 1, 00,000+ retail outlets in India.

Network & reach:

With sales presence across India and Asian markets, this Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price

Vision: The company aspires to be one of the leading consumer electronics company in India by offering the durable, trendiest and a next generation competitive range of product line and generate tremendous value for every customer, investor and stake holder.

Mission: To cater to ultimate satisfaction and be pride of every customer that brings in a delight of possession, value proposition and best of the feature attributes.

Market Scenario:

India has seen a revolution in Mobile Telephony in the past decade

-          With 900 million mobile subscribersIndia is the largest mobile market, second only to China. 

-          According to IDC, the contribution of Asia-Pacific region (excluding China and Japan) to the global smartphone market is expected to almost double from 13.69% in 2012 to 24.20% in 2018.

-          Growing influence of local handset players in the low end segment

- Despite increasing competition the handset industry is growing at a very fast pace

- India is set to reach 11% of Global Market Share in most electronics segments so

   it is very attractive for the OEMs

- At the current growth rate Indian telecom equipment manufacturing sector is set

   to become one of the largest globally by 2020

- A rising young population coupled with growing middle class drives the consumption

- Rural market penetrations are still low. Present penetration for mobile industry is
   about 43% which is highly concentrated in the urban areas.

- 3G/4G availability has paved the way for more sophisticated technology

- Govt. policies on mobile banking provides great opportunity ahead

Brand IDEA:

Given the cluttered market space for handsets comprising of

unbranded low-end products to very sophisticated and high-

end brands, it is a challenge to identify and define a space for

a new entrant

The idea behind “Cheers” is therefore to bring innovative

products at affordable price and develop– “ The Language of Smile ”

The Promoters of “Cheers – Spread the Joy ” are based in Hong Kong and have multiple business interests across the globe.

Major business interests include:

-Mobile Designing, Innovation

-Mobile manufacturing

-Mobile distribution (Int’l Brands)

-Real Estate

-Banking

-Cosmetics

-FMCG

-Many more

The management in India is led by Sales and Marketing professionals

who have a combined experience of 45 years across various leading

brands in India.

 

 

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